Internal staff portal
Ready-to-post content for BBLC's 3-person execution team during the 60-day investor acquisition sprint. LinkedIn, X/Twitter, Instagram, and Telegram adaptations included.
Positioning anchors
BBLC is a governed ecosystem of financial and compute infrastructure companies.
Capistral (market intelligence) and InfernoGrid (sovereign GPU compute).
Shared identity, shared standards, one operating layer.
Content pillars
| Pillar | Purpose | Ratio |
|---|---|---|
| Market thesis | Educate on AI infrastructure, sovereign compute, and capital market shifts | 30% |
| Product signal | Showcase Capistral and InfernoGrid capabilities without overclaiming | 25% |
| Governance/trust | Compliance, custody, audit trails, regulated partners | 20% |
| Behind the grid | Team, build process, operating principles | 15% |
| Call to action | Drive to investor apply page or brand site | 10% |
Tone + compliance
Cadence
| Channel | Frequency | Best format |
|---|---|---|
| 3 per week (Tue/Thu) | Long-form thesis, medium insight | |
| X/Twitter | 4-5 per week | Short takes + threaded thesis |
| 2 per week | Carousels, single visual posts | |
| Telegram | 1 per week | Adapted LinkedIn long-form |
Built for a 3-person BBLC execution team. Rotate creator, reviewer, and publisher roles weekly so no single person becomes the bottleneck.
Week 1
Week 2
Week 3
Week 4
Telegram
Use the long-form LinkedIn posts as the base. Trim to three short paragraphs and add a tracked link.
Visuals
Use 1080x1080 for feed posts, 1080x1350 for carousels, 1600x900 for LinkedIn/X images.
Before publishing